GoPro announces retail expansion at Best Buy

GoPro, Inc. announced a large-scale merchandising rollout and sales program at Best Buy, combining the installation of completely redesigned product displays, an assisted sales program, and in-store and digital marketing.

GoPro cameras and accessories will be displayed in nearly 900 Best Buy stores across North America, including in more than 250 specialty Camera Experience Shops (CES). Best Buy’s CES locations will feature expanded product displays, with twice the accessory space to offer customers a wider selection to see and discover the latest from GoPro.

“We believe that combining our expanded shelf space and brand presence with Best Buy’s knowledgeable sales staff will ensure a terrific in-store experience for GoPro customers,” said Dean Jahnke, GoPro’s Senior Vice President of Global Sales and Channel Marketing. “We’re excited to offer customers a total GoPro experience at Best Buy locations across North America.”

Best Buy store associates will also be specially trained on GoPro’s complete product lineup so customers can get guidance, tips, and advice from an accredited expert while they shop for the latest GoPro cameras and accessories, according to the company. The newly expanded product displays are now in the Best Buy Camera Experience Shops and will be added to remaining Best Buy locations in July.